The wine app Vivino, with over 22 million users, have recently released an article of ‘The most scanned wines in the U.S.’ which made me think what are the most popular wines of Spain. The good news is: a friend of mine works at Vivino and we managed to dig into their database for a top list regarding their most scanned bottles in Spain.

  1. Ramón Bilbao Rioja Crianza
  2. Pago de Carraovejas Ribera del Duero Crianza Tinto
  3. Marqués de Riscal Rioja Reserva
  4. Cune Rioja Crianza
  5. Protos Ribera del Duero Roble
  6. Emilio Moro Finca Resalso
  7. Matarromera Ribera del Duero Crianza
  8. Emilio Moro Ribera del Duero
  9. El Coto de Rioja Rioja Crianza El Coto
  10. Juan Gil 4 Meses Jumilla Red

Well done Marqués de Riscal for breaking into both top list, but it doesn’t smell like a coincidence. As Vivino explains in their article there is a pattern and a template behind of ‘How to make it in America’ and things aren’t very different here in the wine business either.

What makes a wine popular? – Vivino’s question was. Is it the vineyard’s terroir and the winemaker’s skill? Or, does it take a beautiful label and clever marketing?

Apparently the secret is to be the most popular wine in Spain:  be under 15 euro, have a dozen million bottles available, consistent vintages with all winemaking magic allowed and simply spread it around like wildfire. These are well established brands, from mostly well known regions and last but not least all reds. The story isn’t about romantic winemaking but do we reach for the above listed bottles from time to time? Oh well. Will keep you posted on wine and tech news!





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